Overview
Maintaining the security of your data and ensuring that you are in control of how your data is handled is a priority at Magari Automotive. We are dedicated to ensuring that we are transparent about the data that we collect about you, how we use it and the conditions whereby we may disclose your data to others. We will ensure that your data is kept secure and that you are aware of the steps we have taken to ensure the security of your private information.
Magari Automotive takes the security of your data very seriously and strictly adheres to the United Kingdom Data Protection Act 1998 and the General Data Protection Regulation 2016/679 which is applicable from 25th May 2018. Any questions relating to this notice and our privacy practices should be sent to info@magarisutomotive.co.uk
In addition to our Data Protection & Privacy Policy this notice applies whether you visit our dealerships or our website, and aims to provide you with information about:
- Personal data we collect
- How we may use your personal data
- Your legal rights relating to your personal data
Personal Data We Collect
We will only collect relevant data to enable us to carry out the service you have requested or accessed, below we have set out in more detail about the personal data we collect and why we collect it. We review our retention periods regularly and will only hold your data for as long as it is necessary for the original purpose it was collected for, as required by law or as set out in any relevant contract we have with you.
Vehicle Search
When you search for a new or used vehicle on our website we may store information on the vehicles you searched for and viewed in a cookie so that we can provide personalised content, and suggest other vehicles you may also be interested in.
Online Enquiry
If you enquire about one of our vehicles we require your name, address, email address and contact telephone number to able us to respond to your enquiry. We will continue to discuss your enquiry with you for up to 6 months after your initial enquiry or if applicable, the new vehicle you enquired about becomes available (whichever is greater).
Test Drive or Courtesy Car
If you book a test drive or take a courtesy car from us we may require a copy of your driving licence, we may store a copy of this in case of any speeding, parking or other motoring offence that may occur.
Sell Your Car
If you request a valuation for your current vehicle, we require your vehicle details including registration number, mileage, plus your name, email address and telephone number so that we can send you your indicative valuation. If you decided not to proceed with your valuation, we will delete your details within 12 weeks after the expiration of your valuation.
Vehicle Purchase
If you decide to purchase a vehicle from Magari Automotive, at the point of sale under a Contractual Obligation we will collect your full name, address, contact number, date of birth, driving licence details, payment details, details of the vehicle you are buying and, if applicable, details of the vehicle you will be using as a part exchange. In addition to this in accordance with KYC we will also require proof of signature (i.e. driving licence) require proof of address (i.e. utility bill) and proof of funds (i.e. bank statement). Your details will not be used for marketing purposes unless you provide consent for us to do so. If you purchase a new vehicle we will be Contractually Obliged to send your details to third parties for warranty, registration, tracker and recall purposes.
Vehicle Finance
If you require finance for your vehicle purchase, we will require additional information including marital and housing status, number of dependents, previous address, occupation, employer, business address and bank details, in addition we will also require proof of signature (i.e. driving licence) require proof of address (i.e. utility bill) and proof of funds (i.e. bank statement) any other relevant information that may be requested by the lender. With your permission this information will be passed to our selected finance partners. Your personal information will be stored within your deal file which will be stored for 7 years.
In Dealership Visit
We operate CCTV in all of our dealerships to monitor our premises, therefore your image and vehicle registration may be captured and stored for up to 60 days.
Competitions
If you enter one of our competitions, we require your name, email address and telephone number so that we can contact the winner. Competitions are subject to terms and conditions.
Contact by Phone
Should you call our dealership or should we contact you in response to an enquiry, your phone call may be recorded and will be retained for a maximum of 12 months. The recording will be used for quality and training purposes only.
Service Booking
To make a vehicle service or MOT booking over the phone or in person, we require your name, contact information and vehicle details. This information is required so that we can arrange your booking for you and send you your booking confirmation through your preferred contact method.
If you do not visit our dealership for more than 26 months, your details will be deleted for marketing purposes but may be retained for Contractual Obligation had you purchased your vehicle from us within the last 7 years.
How We May Use Your Personal Data Where You Have Provided Consent
Magari Automotive uses your personal data for electronic marketing purposes and we may contact you to update you in accordance with your selected marketing preferences.
- via email, text message, post or telephone with offers, services and other related products.
You have the right to opt out of receiving promotional communication at any time by;
- Contacting Magari Automotive via the contact details set out in this notice.
Where There Is a Legitimate Interest
We may use and process your personal information where it is necessary for us to pursue our Legitimate Interest as a business for the following purposes;
Automated Processing
When visiting our website, we may collect data directly from you as set out in this notice, as well as analysing your browsing and purchasing activity, both online and in dealership, along with your previous response to marketing communications. The results of this data (collected by Cookies) allow us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use automated profiling software.
Magari Automotive recommend that you accept cookies for the following reasons;
- They enable us to customise elements of our websites for you to provide you with relevant content and offers based on your previous browsing history.
- We are able to recognise how many users are accessing our website so that we can ensure we have enough capacity and that our pages load within an acceptable time for visitors.
- It helps us to identify errors with the website and resolve them effectively.
- They allow us to collect statistical, anonymous information about how our visitors browse our site so that we can improve customer experience.
- It informs us which sections of our site are the most popular and how we can improve those that do not perform well.
For the Prevention of fraud and other criminal activities
To undertake credit checks for finance
To correspond and communicate with you
To comply with a request from you in connection with the exercise of your rights
For example – where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression list in order to be able to comply with your request
For accuracy of data
In order to keep our data up to date and accurate, improvements may be made to our database e.g. by consolidating records we hold about you.
General Administration
We may need to process your data to manage your queries, complaints, or claims and may result in us contacting you by the contact details you have previously provided.
Where Required to Perform a Contract With You
We may use and process your personal data where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including for the following purposes;
- To exchange information for warranty/ after sales to the relevant manufacturer of your vehicle.
- The purchase of a vehicle.
Where It Is in Your Vital Interest
We may use your personal information to contact you if there are urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information may prevent or reduce any potential harm to you.
Where Required to Comply With Our Legal Obligation
We will use your personal data to comply with our Legal Obligation including: (i) to assist HMRC, the Police, the Driver and Vehicle Licensing Agency (DVLA) or any other public authority or criminal investigation body; (ii) to identify you when you contact is; and (iii) to verify the accuracy of data that we hold about you.